What Is EL?
Electroluminescent (EL) is an optical phenomenon and electrical phenomenon where a material emits light in response to an electric current passed through it, or to a strong electric field. This is distinct from light emission resulting from heat (incandescence) or from the action of chemicals (chemoluminescence).

Electroluminescent Displays are a type of display birthed by sandwiching a layer of electroluminescent material between two layers of conductors.

The layer of material as such emits radiation in the form of highly visible light when the current flows.

At Media Associated Displays, we engage the technology for use in various channels of product enhancement, which provides further visual mileage.

In this form of display, EL can be used to create the effect of moving visuals which creates visual endearment for the viewer.

EL Displays can also be used on apparel, based on the artwork and design.

The methods of adoption for uses of EL is only confined to one's imagination - as MAD's forerunning platform, we have adopted this technology for use in various forms for our clients and their products.

Above all else, it is product enhancement to advertising which complements and beats the typical static form in design and artwork of posters and other displays.